Information architecture, Interface design, Content strategy, Visual design
Outreach provides marketing and campaign materials to churches. They offer customized printing and graphic design for everything from banners and postcards to bulletins and canvas prints. Outreach wanted to launch a new web-to-print feature that would allow customers to upload their own artwork and create their own marketing materials online. I designed the entire customized art experience, allowing customers different ways to browse products and designed the content strategy to elevate Outreach’s products.
Outreach had an enormous collection of products available for customization. Each product needed had a different feature and usage and user research showed that customers wanted more support in knowing what products would best fit their marketing and campaign needs. Therefore, we created an entire content strategy that showed the different usage scenarios for products.
Different user paths
The new web-to-print site highlighted the three options churches had when ordering materials. They could browse pre-designed templates, upload their own art, or have Outreach staff create a completely custom design. With the dozens of products and sizes, I created multiple user paths and information to map out the customer journey and an information architecture to support the customized art experience.